SIMBA: Home

January 2009

Do drop in!
Once a year something special happens in Nuremberg: the toy trade fair attracts some 80,000 buyers from 120 countries to the town. more

November 2008

Baby doll, big scene
The cost of a TV spot featuring Disney Princesses is not much less than for a production with living models. Impressions of a shoot in Florence. more

October 2008

Relationships matter at playtime
Internet, computer games, video games, TV on your cellphone, TV at home – today's children are going up in a technology- dominated world. But is all this media consumerism really harming innocent childish minds? Yes it is, according to our expert, Dr. Georg Romer. more

July 2008

Hand-made meets high-tech
Creating a Schuco model more

June 2008

Everybody’s talking about it
The great toy safety debate. more

March 2008

Rock your heart out! My Music World is the stage for little rock stars and big singing talents. more

Search:

Chi Chi Love

Each of the little dogs embodies a fashion theme and is kitted out accordingly. Which Chi Chi Love will be your favourite? Find out at the Chi Chi Love Microsite

Eichhorn Marbletrax

Innovation through combination. By combining the themes of train set and marble run, Eichhorn MARBLETRAX is a new, dynamic play world. more

Evi Love Camper

Come and join us in Evi's world! Experience Evi’s camper – the new imaginative play set from Simba. more

Filly

A whole herd of cute little ponies to collect! Entirely new: Filly Princess! Just take a look at the Filly Microsite

Chi Chi Love

Each of the little dogs embodies a fashion theme and is kitted out accordingly. Which Chi Chi LOVE will be your favourite? Find out at the Chi Chi LOVE Microsite

FAN COLLECTION

Fan Collection: the new magnetic football strips for collecting and swapping! more

Puupsi

Have you already farted today? No? Then get hold of Puupsi quick, the fun out of a tin. more

Disney Mini Princess

New from Disney Princess: the Mini Princesses in a perfect size. more

Hannah Montana

During the day Miley Steward is a normal American teenager. But when it turns dark she transforms into the Pop Princess Hannah Montana. more